Mercedes Benz India launched ‘Wish Upon A Star’ campaign to celebrate the 20 years of Mercedes Benz E-Class in India, giving fans a once in a lifetime chance to make their wish true with the three-pointed star.
Mercedes Benz ‘Wish Upon A Star’ campaign website screen grab
An innovative mobile invitation was shared with consumers. Wishes can also be made through a digital app, a dedicated microsite and at specially created wishing booths across dealerships. Recipients can read the invite only if they hold their smartphones aiming towards the sky. The campaign will end on 25th May 2016 at the end of which, the lucky winners will be see their wishes granted. The company has also launched a Mercedes Benz E-Class Edition Eto commemorate the 20 years of existence in India.
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Roland Folger, Managing Director & CEO, Mercedes-Benz India, commented,
“The E-Class is the first luxury car to be made in India and over these 20 years, it has defined the luxury car segment in India. Being a key product in our product offering in this country, 20 years of the E-Class in India presented the right occasion for us, to create a campaign that touches the heart of the customers in a way that has never been done before. Wish upon a Star campaign was created keeping in mind the fascination surrounding the E-Class and its strong customer preference. We are very excited about this campaign and are overwhelmed with the response that we have received from our customers and enthusiasts. The campaign beautifully represents the brand ethos of Mercedes-Benz which aims at winning the customers’ heart.”
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, says, “Two years into partnership with Mercedes-Benz India Limited we have seen the brand reaching No.1 position in Luxury automobile market! The campaign is dominating the social media platform for engagement against its competition.” He further added, “When we were briefed that E-Class will be completing 20 years in India, Creativeland proposed a campaign #Wishuponastar where the entire nation can wish around the E-Class. We are glad the campaign has received a great response. It is exciting and it is an incredible feeling to see via the videos and text messages posted on the website www.wishuponastar.in how India sees the tristar and what it means to them. It is also a strategic move to have this campaign come out at the right time. While we lead the market it will be great to see the nation wishing upon a star.”
You can make a wish at www.wishuponastar.in
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