TVS Motors announced a tie-up with e-commerce platform Snapdeal.com for selling its two-wheelers through the online portal.
Snapdeal and TVS Motors tie up
TVS Motors will be selling nine two-wheelers through the portal and customers will be able to select model, colour and dealership of their choice. As of now, the latest launch from TVS, the Apache RTR 200 4V is not being sold through the platform.
Speaking about the partnership, Tony Navin, Senior Vice President, Partnerships and Strategic Initiatives, Snapdeal, said “Two-wheelers from TVS Motor Company, one of India’s most popular auto manufacturers, is a great addition to our offerings in the automobiles category. We were the first online marketplace in India to introduce this category and have built a dedicated Motors platform to provide an intuitive and seamless buying experience. We are excited to bring more options online for our customers through this partnership.”
JS Srinivasan, Vice President, Sales and Services, TVS Motor Company said “We are excited to partner with Snapdeal to expand our reach with online channel for our Two wheelers. With Snapdeal’s extensive reach and a robust technology platform, we see immense value in our partnership.”
TVS Motors has joined a growing number of automobile companies selling through Snapdeal which include Piaggio, Mahindra, Suzuki and Hero MotoCorp who were the pioneers of selling through e-commerce websites. Recently, Michelin started selling tyres along with free fitment and limited road side assistance.
TVS launched its most powerful bike yet, Apache RTR 200 4V. It features a single pot 197.75 cc engine cooled with the help of air cum oil cooler. The engine is tuned to deliver 20.23 hp at 8,500 rpm and 18.1 Nm of torque at 7,000 rpm. The transmission is going to be 5-speed, uncommon for these higher capacity bikes which use a six-speed gearbox. 0-60 kmph comes up in 3.9 seconds and the bike tips the scale at 140 kgs.