Datsun India showcased a breakthrough concept on the first day of the 2016 Auto Expo called the Go-Cross.
Datsun India showcased a breakthrough concept on the first day of the 2016 Auto Expo called the Go-Cross. The Go-Cross is a psuedo SUV that promises the practicality and ground clearance of a SUV and the maneuverability of a premium hatchback. The company is looking for opportunities to launch such a product in emerging and fast growing markets. Datsun is already testing a bigger hatchback that will compete with the Chevrolet Spark and Maruti Celerio and is called the Redi-Go. The Go-Cross will be launched only after the launch of this particular hatchback which means a launch timeline of late 2017 or early 2018.
Talking about the Datsun Go-Cross Concept, Koji Nagano, Datsun Executive Design Director, said, “Although it is a pure show car at the moment, the Datsun Go-Cross Concept is designed to meet the needs and preferences of a new generation of drivers. They are young, ambitious, fun-loving people who are ready to take the next step in their lives. It resonates well with this generation of youth who believe in pushing their boundaries and never giving up on their dreams.”
The Datsun pavilion brought alive its 80-year heritage by showcasing the legendary Datsun Bluebird 1600 SSS (510) rally car. The Super Sport Sedan successfully raced in the US and brought motorsport glory to the brand in the early 1970s. It shares space on the stand with the Datsun Go-Rally show car created by a passionate group of Japanese engineers and designers. This car takes its inspiration from Datsun’s storied history in motorsports from years past to show what a modern version of a rally car could be. The brand is displaying enhanced versions of Datsun Go and Datsun Go+, equipped with variety of accessories meeting the expectations of customers who want to personalize their cars.
The Datsun display at the show is part of a new brand campaign called ‘ISayYes’ which was launched recently to reach out and engage with the youth of India. The campaign aims to build a stronger connection with young, ambitious and aspirational Indians by inspiring them to come forward and share their dreams with the world.
Datsun Go-Cross Concept Unveil at 2016 Auto Expo Photo Gallery: