Royal Enfield continues its new-found love affair with the India audience.
Royal Enfield managed to clock an impressive fifty-two percent growth for the financial year 2015-16 with sales of 589293 units compared to 386872 3 units in the previous year. The growth has been promising when it comes to exports as well with a growth of 37 percent.
Vehicle sales MARCH YTD – MARCH 2016 2015 Growth Jan’15- Mar’16 Jan’14- Mar’15 Growth DOMESTIC 50059 32854 52% 589293 386872 52% EXPORTS 1261 825 53% 11705 8565 37% TOTAL BUSINESS 51320 33679 52% 600998 395437 52%Speaking on the achievement Mr. Rudratej (Rudy) Singh, President Royal Enfield said “Reaching sales of over fifty thousand motorcycles in a single month is a significant milestone for Royal Enfield. We approximately manufactured a similar number of motorcycles in 2010 that goes on to show our focus and hard work that we have put in all these years. Royal Enfield also has been expanding its production commensurately to meet its customer’s expectations to own and ride our motorcycles at the soonest. Royal Enfield’s simple yet evocative motorcycles have been aspirational yet accessible that provides a pure motorcycling experience to our customers. This experience has created strong demand for our motorcycles that continues to grow our order books ”
The company also announced the Royal Enfield Tour of Nepal 23 rdApril to 9 thMay 2016 for riding enthusiasts. The riders will ride through the panoramic view of the Himalayas from Lucknow through Bhairhawa, Pokhra, Kalopani, Muktinath, Tatopani and, Kathmandu, Kodari, Nagarkot, Chitwana and finally back to Lucknow.
Royal Enfield is pinning its hope on all new Himalayan for the next step in the growth story. All new motorcycle is powered by 410 cc engine and is specifically made for the off-roading enthusiast who wants a functional purpose built bike.
Royal Enfield Himalayan is available in Mumbai for Rs. 178,872 (on-road), Bangalore for Rs. 184,316 (on-road), in Kolkata for Rs. 181,517 (on-road), in Chennai for Rs. 175,840 (on-road), in Hyderabad for Rs. 176,580 (on-road), in Pune for Rs. 170,362 (on-road).
Related Posts