Honda 2 Wheelers sales for the fiscal 2016 stood at 4,483,459 two-wheelers while domestic sales closed at 4,283,345 units.
Honda posted 15th year of sustained growth, breaching 4 million sales for 2 ndyear in a row this year. The Honda’s total sales stood at 44.83 lac unit sales in FY’15-16
On the export front, Honda crossed the 2 lac milestone for the first time in the history of Honda 2Wheelers India
The company’s d omestic market share is at 26 percent, while the domestic plus export market combined share is 24 percent ending FY’16
Elaborating on the strategy for FY’2016-17, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “2016-17 is going to be Honda’s most definitive year in India. I am excited that with the new 4 thplant, we will be able to delight more than 5 million new customers in one year for the first time in Indian operations. Our priorities will be strengthening the fun connect of Wing mark with Indian youth, make all our models BS-IV compliant at the earliest for added customer convenience while continue to aggressively make inroads into rural India. As World’s largest two-wheeler company, Honda will not only lead from the front with its strong double-digit growth in fiscal year 2016-17 but also re-define and revolutionize the way young Indians ride a two-wheeler.”
Speaking on the highlights of Honda’s performance in FY’15-16, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “From a strategic perspective, FY’2015-16 was like a base camp for Honda and now we are fully armed for the steep climb in FY’2016-17. As part of our future preparedness, Honda aggressively invested in innovative promotion. Digital marketing activities and created top-of-the-mind recall in customers minds. All this, reinforced the differentiated Wing mark identity of Honda 2Wheelers in India.”
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