”Drive Mein Junoon” featuring Hyundai Elite i20 is a huge hit online
All the music composed of 118 different sounds of Hyundai Elite i20.
The Video celebrates Elite i20’s Success in India with Music Trio – Arijit Singh, Clinton Cerejo and Elite i20
Hyundaireleased a ‘Drive Mein Junoon’ video featuring Elite i20, Arijit Singh and Clinton Cerejo which has seen massive success online, already been watched nearly a quarter million times in less than 24 hours since it’s upload. The melodious song has quickly caught up with the youth the sounds include the sound of wipers, pulling of the hand brake, turning the indicator on and off, seat belt warning sound, opening and shutting of door and windows, engine revving etc. The entire music video does not use a single musical instrument.
Commenting on the release of the video, Mr YK Koo, Managing Director and CEO, Hyundai Motor India Ltd said, “Hyundai Motor India is a youth centric brand and under its modern premium brand direction celebrates the success of the Elite i20, a car that embodies the spirit of Indian youth. We believe that art, culture and music are common assets and together constitute a universal language that influence and inspire people of all ages and backgrounds. Cars are a collage of multifaceted forms of art and technology and creating them is similar to creating a masterpiece of music, we are delighted to associate ourselves with India’s leading Youth Icons Arijit Singh and Clinton Cerejo and be a part of this exciting innovation that will instantly connect with the Indian youth.”
Speaking about the Music Video, Arijit Singh said, “I have heard Clinton’s various works and I am very fond of his music. Dubbing the new Elite i20 song was exhilarating as it has a rock-like quality with catchy and meaningful lyrics and I was humming the tune even after the recording was over! That’s the power of great music.”
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