Shell Advance Ultra15W-50 was launched at the India Bike Week in Goa.
Shell Advance Ultra15W-50 was launched at the India Bike Week in Goa. Present at the function was India’ two-time Olympic medalist Sushil Kumar. The company states Shell Advance Ultra15W-50 has “special formulation for heavier bikes, Shell Advance Ultra keeps your bike better lubricated with no power loss over time.”
L-R) Mr. Akhil Jha, VP Technical, Shell Lubricants, Mr. Sushil Kumar, Freestyle wrestler and Silver medalist at the 2012 Olympics along with Mr. Vivek Pareek, Global Brand Manager, Shell Advance and Ms. Mansi Tripathy, CMO, Shell Lubricants launch the new Shell Advance Ultra 15W-50 at India Bike Week 2016.
Shell Advance Ultra 15W-50 with PurePlus Technology will be available pan India at engine oil retailers, motorcycle workshops and amazon in a 1Litre pack size for INR 1051 . Shell Advance Ultra does not degrade between oil changes, thus not letting the engine efficiency plummet and preventing any power loss. This claim is based on Shell’s Internal test data using Honda Wave 125cc motorcycles measured at first 1000th and 13000th km mileage coverage, with extended oil change interval of 6000km.
Speaking at the launch, Nitin Prasad, Managing Director, Shell Lubricants India said, “The heavy bike segment has witnessed an upward trend in the country. With India developing into a potential hub for premium super bikes, there is a great opportunity for a lubricant brand like Shell to bring technological expertise to this segment. With this in mind, we are happy to launch Shell Advance Ultra15W-50 , our premium oil formulation for the heavier bike segment. You can now keep your bike’s power loss close to zero with Shell Advance Ultra.”
Also, present for the launch, Sushil Kumar, Freestyle wrestler and Silver medalist at the 2012 Olympics, said “I am happy to be associated with the launch of Shell Advance Ultra 15W-50. Power is a pre-requisite for both wrestling and heavy-duty biking. Just the way, I cannot afford a drop in my power levels in between wrestling rounds, similarly, your bike cannot afford to lose power between oil changes. Shell Advance Ultra 15W-50 ensures your bike stays powerful over time and delivers an exhilarating biking experience.”
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