A simple car for the common man from a brand that was revived to cater exclusively to him.
A simple car for the common man from a brand that was revived to cater exclusively to him. The Datsun Go has been launched today at a starting price of Rs 3,12,270 Lakh .
D -Base Variant- (Rs 3,12,270):The entry-level D variant gets digital tachometer, drive computer that displays instantaneous fuel economy, average fuel economy and distance to empty, Follow-me-home headlamps, speed sensitive wipers and silver finish front radiator grille A -Mid range Variant- (Rs 3, 46,482):
The mid-level A variant adds an air conditioner with filter, chrome front grille, body coloured bumpers and Jacquard seat upholstery to the equation. T -Top End Variant- (Rs 3,69,999 lakh):
The top of the line T variant comes with speed sensitive electric power steering, front power windows, Mobile Docking Station (MDS) with amplifier, universal mobile holder, aux-in and USB charger, front speakers, central locking and full wheel covers.
Among the highlights are connected front seats, smart metres, speed controlled windshield wipers, follow me home headlights, best in class storage, best in class headlamps and a linear suspension that takes care of vertical and horizontal jerks that normally get transferred to passengers. India is the first country to get a 21st century Datsun. The new Datsun GO will be available in 4 colours – White, Silver, Sky & Ruby . It will be retailed through a fully-branded environment within Nissan’s dealership network across the country.
Read our Datsun Go review?
Datsun Go will be exported from Chennai to other countries
Datsun unveiled its first Indian offering in 2013. The car has been lauded for its performance and space to expected price ratio. Bookings for the car commenced about a month back, at a price of Rs 11,000. If you aren’t happy with the prices revealed at the launch today, Datsun will refund the full amount if you have booked it. The engine is a 3 cylinder 1.2-litre petrol mill borrowed from the Nissan Micra that produces a max power of 68 PS @ 5000 RPM and maximum torque of 104 Nm @ 4000 RPM . It has the best power to weight ratio of any other car in its segment. It also boasts of the largest engine in its class. The car also comes with an engine immobiliser for added security.
Rear view of the Datsun Go
The Datsun Go has the tough task of penetrating into the highest selling segment in the country. Competitors include the Alto and Hyundai Eon. While the Go offers more in terms of cabin space and engine size, the brand name has no sense of familiarity in India. The primary issue that the Go has is to get recognition by itself and to also get Datsun’s name popular all by itself. The segment it is entering is not one where people are willing to experiment as they see it as a risk.
Sometime it doesn’t matter if the offering is more wholesome and offers a more suitable package. Budget buyers will always have an inclination towards what has been tried and tested. Exclusivety is not the criteria, but if buyer are open to testing the water with an unfamiliar brand, the Go can become an amazing seller.
The interior of the Datsun Go
Mr. Kenichiro Yomura, President – Nissan India Operations, said , “We are very excited to be part of history in India with the introduction of our very first model – the Datsun GO. Together, we have embarked on a long journey in one of the most complex, demanding and promising markets in the world. We are confident that the aspirational ‘Risers’ in India will identify with our product and brand.” The Datsun GO comes with a manufacturer warranty of 2 years / unlimited kilometers. Buyers will also be offered an option of extended warranty for an additional 2yrs, valid for unlimited kilometers. This makes Datsun the first manufacturer to provide unlimited mileage coverage under extended warranty. The Datsun GO also promises the lowest periodic cost of maintenance amongst its key competitors.
He added, “We are overwhelmed with the response and feedback received for the new Datsun GO. This is very encouraging and we thank all our customers for the appreciation and the enthusiasm shown regarding the purchase of this car. This is just the beginning but I would like to thank the sustained efforts of everyone involved for this achievement.”
The Datsun Go Launch live
Mr. Tomonori Muto, GM, Marketing Product Planning, Datsun Business Unit, Mr. Ashwani Gupta, Programme Director, Datsun Business Unit, Mr. Kenichiro Yomura, President – Nissan India Operations and Mr. Ajay Raghuvanshi, VP – Business Management, Nissan Motor India Pvt. Ltd. at the launch of the Datsun GO in India
Mr. Tomonori Muto, GM, Marketing Product Planning, Datsun Business Unit along with Mr. Ashwani Gupta, Programme Director, Datsun Business Unit handing over the key to the first customer of the Datsun GOin India
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