It seems Suzuki Motorcycle India has planned a price hike for the entire model range.
It seems Suzuki Motorcycle India has planned a price hike for the entire model range. Our source has confirmed that, as well as the minimum increase in price will be Rs. 1,500, with effect from 1st August, 2015. Booking a Suzuki two wheelerbefore that date will not be enough to escape from the price bump, customers will have to pay the full amount for the respective model they intend to purchase, on or before 31st July, 2015.
Sales of Suzuki Gixxer(naked variant) is in the rate of around 8,000 units per month. Thus far, around 80,000 units have been sold.
Suzuki currently sells four scooter variants and five motorcycles: Suzuki Swish 125, Suzuki Access 125 (SE), Suzuki Access 125, Suzuki Lets 110, Suzuki Gixxer SF, Suzuki Gixxer, Suzuki GS150R, Suzuki Hayate and Suzuki Slingshot Plus. It is unclear if the price hike extends to Suzuki’s high capacity / superbikes as well, but it seems obvious that they will get new price tags too.
80 percent of net sales of Suzuki two wheelers in India is recorded in scooter segment. Only 20 percent of the company’s yearly sales amount to the number of motorcycles sold. This year, the proportion could significantly change.
With the target of 30 percent rise in sales in the current fiscal, amounting to sales of 5 lakh units from 3.74 lakh units last fiscal, Suzuki Motorcycle India is paying more attention to niche segment models, especially over 150 cc. Its superbike portfolio, with popular models like Hayabusa and GSX-R, is expected to witness significant growth this year, to 400 units sales from 280 units last fiscal. Aside from dropping the price of Suzuki Hayabusa significantly, the Japanese motorcycle manufacturer has launched new models like S1000 and S100F in the over-800 cc segment.
From 30,000 units of exports last fiscal, Suzuki is targeting 50,000 this year. Export markets include Latin America,Africa, Middle East and a few neighbours.
SuzukiMotorcycle India Pvt. Ltd. has over 800 touch points in the country. The dealership network is planned to be proliferated with 1,500 nodes by March, 2016.
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