Mercedes Benz India extends its golden run; Ends FY16 with best figures

Mercedes Benz India extends its golden run; Ends FY16 with best figures

Mercedes Benz India is reaping the benefits of the offensive strategy giving customers multiple options across the spectrum.

Mercedes Benz India announced the sales figures for the last financial year, passing the test with flying colors. The German company managed to sell 13,558 units, best quarter 3,622 units for the January-March quarter and best monthly sales ever for March 2016.

The Y-o-Y growth was 21% compared to April 2014 to March 2015 where Mercedes Benz managed to sell 11,213 units.

Roland Folger, Managing Director & CEO, Mercedes­Benz India, commented “It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges. We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double-digit growth achieved in most other markets across the country. This strongly underlines the fact that luxury car buyers increasingly prefer Mercedes­Benz. It underpins as well that the loyalty of our discerning patrons is with the brand. Our product drive across the spectrum, the tailor made finance programmes, the unique service initiatives have all been well appreciated, resulting in our historic sales success. Pursuing our ‘go to customer’ strategy we presented world­class retail facilities to our patrons in both new and existing markets. We also remained the luxury car brand with the most comprehensive retail network. This network drive enhanced our growth story even further with new customers opting for a Mercedes­Benz.”

The company has a very wide range of portfolio with the likes of  Mercedes-Maybach S 500, S-­Class, E-­Class, C-­Class, CLA sedansand the GLA, GLE and the GL­C  SUVs. Completely Built imported cars portfolio includes the A­Class, B­Class, CLS, SLK, E­Class Cabriolet, S­Class Coupé, and the S 600 Guard. The product portfolio also comprises the iconic off­roader Mercedes-AMG G 63.

The Mercedes AMG range consists of AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupeand AMG GT S.

Related Posts