Tata Motors has gone ahead and appointed football legend, Lionel Messi as its new Global Brand Ambassador.
Tata Motors has gone ahead and appointed football legend, Lionel Messi as its new Global Brand Ambassador. This is the first time Tata Motorsis being associated for a campaign with a brand ambassador.
Tata Motors has signed the ace footballer in a long term partnership to promote and endorse its passenger vehicles globally. The company will first roll-out the association campaign, ‘Made of Great’, starring Lionel Messiwith other similar campaigns to follow suit. The campaign is based on consumer insight and rides on a strong consumer motivation of ‘Seeking Excellence’ and ‘Self Belief’ which is epitomized by the confluence of two global brands, Tata Motors and Lionel Messi. The company is also planning to roll out a limited edition range of merchandise of his association. Tata Motors’ association with the iconic footballer holds immense importance as this will help the company to position itself as a no-nonsense Global brand and will definitely make competitors sit up and take notice.
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Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said, “We are very excited to have Lionel Messi on board. He is talent galore with conviction and is an icon for today’s youth. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign – ‘What drives us from within is what makes us great.’ Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign we will communicate the values and ethos of the passenger vehicle business. We hope our customers like this new campaign and we look forward to their continued support.”
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On the occasion, Lionel Messi, said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaignstands for. I hope together we are able to inspire many more.”
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