Hyundai Motor India Ltd (HMIL), the country’s largest passenger car exporter and the second largest car manufacturer, today inaugurated India’s first Digital Automotive Experience Outlet ‘Unity Hyundai New Delhi’.
Hyundai Motor India Ltd (HMIL), the country’s largest passenger car exporter and the second largest car manufacturer, today inaugurated India’s first Digital Automotive Experience Outlet ‘Unity Hyundai New Delhi’. Unity Hyundai – Digital Experience Outlet offers a unique car buying experience to modern shoppers by adopting the digital screens and artworks as per the changing taste of customers. It will provide a customer-centric experience allowing visitors to research, test drive, part-exchange their old car and purchase a new Hyundai car, either with cash or through various finance packages. The outlet is staffed with highly trained and knowledgeable sales representatives expressing the modern and new age Hyundai Brand. Unity Hyundai’s pioneering Digital Experience Outlet has been designed to be easy to use, flexible and convenient for the customers to Experience Hyundai.
Commenting on the opening of the first digital experience outlet, Mr. Y.K. Koo, Managing Director, HMIL commented, “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai – Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”
Hyundai Motor India currently has ten car models across segments namely the Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, Creta, Elantra and Santa Fe. The company is all set to introduce a limited edition Creta called the Creta Anniversary Edition
. The car is expected to get new features like black contrast roof and body decals on the outside. On the inside, it will get illuminated door sills, exclusive floor carpets and some additional equipment too. The car will be launched to celebrate its first anniversary which is sometime in July 2016.
