Pennzoil, made one hell of an advert without a single word through this film.
The Ferrari 488 GTB drift on the track
American oil company Pennzoil has made a video titled ‘JOYRIDE’ starring none other than the Ferrari 488 GTB racing around the race track late night and then hitting the streets of Barcelona driving it the way it is meant to be driven. The yellow Ferrari sliding across at high speeds under the barricades, onto public roads makes it a visual treat with precision driving on and off viaduct ramps, through tunnels, bridges and much more. The 2 and a half minute film makes you want some more action and to those thrilled with the action, the company has also released the behind the scenes footage.
Ferrari 488 GTBis a successor to the 458 and is powered by a 3.9-litre V8 twin turbocharged to develop 660BHP of max power and 760Nm of maximum torque.
The category norm-breaking film features only the original roar of Pennzoil Synthetics in the Ferrari engine — no voiceover or product claims, just the pure performance of the vehicle, says Jeremy Jones, executive creative director.
“Together with Pennzoil we realized we wanted to stop interrupting the consumer with typical motor oil marketing and begin to produce content people would really take interest in and care about,” Jones says in a release. “People have a passion for car films.”
“The more we talk to consumers and understand what they’re looking for, the more likely the opportunity for repeat conversations,” says Fernando Morales, Pennzoil campaign lead, in a release. “We received such an incredible response from Airlift Drift last year, and our consumers wanting more really motivated us to create the Joyride series.”
Ferrari 488 GTB was recently launched in Indiaat a price of Rs. 3.88 crore.
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