Amitabh Bachchan endorses TVS Jupiter in new Television commercial.
TVS had signed him as the brand ambassador in October last year. TVS Jupiter is powered by a 109.7cc single cylinder motor that develops 8.2PS of max power at 7500RPM and 8Nm of torque at 5500RPM. The engine is coupled to a CVT automatic transmission and boasts of a mileage of 62Km/L. This is the first time Mr Bachchan is endorsing a two wheeler. It comes with features like mobile charging port, external fuel filler, a unique pass switch, key shutter lock and combined braking to name a few.
At the unveiling as the brand ambassador Amitabh Bachchan had said, “It is an honour to associate with TVS Motors, especially, with its flagship scooter brand the TVS Jupiter. I felt very welcome, and at home here.”
Aniruddha Haldar, Vice President-Marketing, TVS Motor Company, said, “TVS Jupiter is crafted for the Indian Man. A common thread connecting them across the diverse geographies and cultures of India was their willingness to strive for the happiness of their dear ones, in every aspect of life, almost like a life mantra, “apne se bhi zyada apnon ke liye”. TVS wanted to salute and recognise this spirit of the Indian Man and hence crafted the TVS Jupiter for him and brought in Amitabh Bachchan, the defining icon of the Indian psyche as the brand philosophy evangelist”.
Simi Sabhaney, CEO, Dentsu Communications, Bangalore, added, “TVS Jupiter celebrates the selfless spirit of a common man whose small everyday acts for others, are by no means ordinary. Needless to add, this story had to be strung together by none other than Amitabh Bachchan.”
“The campaign is a collection of montages across India that reflect the very essence of the everyday Indian man, who selflessly lives an existence for the benefit of the people who are dearest to him. Amitabh Bachchan brings out this insight beautifully with his credible stature,” said Samrat Chengapa, Sr. Vice President-Client Servicing, Dentsu Communications, Bangalore.
TVS Jupiter TV commercial featuring Amitabh Bachchan: