The TVS Zest 110 scooter has scored the highest amongst executive two-wheelers in India in the APEAL study by J.D. Power.
The TVS Zest 110 scooter has scored the highest amongst executive two-wheelers in India in the APEAL study by J.D. Power. APEAL stands for Automotive Performance, Execution and Layout.
The India two-wheeler APEAL Study, which serves as the industry benchmark for new two-wheeler appeal, measures how gratifying a new two-wheeler is to own and ride based on owner evaluations during the first two to six months of ownership. The study examines 33 attributes across six performance categories (in alphabetical order) namely control switches/locks; engine and transmission performance; fuel economy; looks and styling; ride and handling; and seats. Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
The 2016 APEAL study is based upon feedback received from 9,283 vehicle owners across 10 makes and a total of 87 models. The study found out that 62 percent of two-wheeler owners indicate a desire for more than 10 features and 73 percent say they expect to keep their new vehicle for five years or more. Also among highly satisfied owners, 75 percent say they definitely would recommend their two-wheeler to a friend or relative, compared with 34 percent of highly dissatisfied owners.
In the scooter segment, TVS Zest 110 (875) ranks highest among executive models. In the motorcycle segment, TVS Star City Plus (863) ranks highest among economy models, and Honda CB Shine (850) ranks highest among executive models. Honda CB Unicorn and debutant Suzuki Gixxer (865 each) rank highest in a tie among upper executive models and debutant Honda CB Unicorn 160 (872) ranks highest among premium models. Mohit Arora, Executive Director at J.D. Power, Singapore, said, “Two-wheeler manufacturers are providing a multitude of features to differentiate their product offerings. However, the quality of execution of these features is pivotal to customer satisfaction. It is prudent for OEMs to ensure that these new features are of optimum quality and their functionality is communicated effectively to the customer during new-vehicle delivery.”
