CEAT Ltd.
CEAT Ltd. announced the launch of its new range of Milaze Tubeless Tyres in India. The new range is focused towards catering the scooter segmentand will be available in all key markets across the country.
The Milaze range has been targeted towards the business community who use scooters for their daily commuting. They are available in sizes 3.50-10 and 90/100-10, and offer better load carrying capacity along with better safety and higher mileage. The tyres have a high bead strength and flatter tread profile that help it gain these mentioned virtues. The new range also provides a longer tyre life due to a higher non-skid depth. This also makes the tyres provide the rider with better traction on uneven surfaces and uniform wear, while the deep shoulder grooves provide with excellent water pumping on wet surfaces. CEAT believes that the tubeless tyre market is poised for a rapid growth given the safety and convenience they offer to the customer.
The scooter segment in India is seeing a positive growth in recent years. Scooters are mostly used by people (mostly women) who travel short distances to work on a daily basis. Scooters provide the ease of an automatic transmission and even easier maneuverability in congested city traffic conditions. The Honda Activa, for example, sold more than two lakh unitsin the month of September alone which is definitely saying something for the scooter segment. The TVS Jupiter sold more than 50,000 units last month, while Hero MotoCorp came up with two brand new scooter models for the Indian market, namely the Maestro Edgeand the Duet.
CEAT Ltd. is one of the leading tyre manufacturers in Indiaand was established in the year 1958. It has a capacity of more than 700 tons per day and manufactures world-class radials for Trucks, Buses, LCVs, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles, Scooters and Auto-rickshaws too. CEAT also has a strong presence in the global market and enjoys a major market share in the light truck and truck tyre market. The company manufactures high quality tubes and flaps too, which are renowned for its durability.
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