Shell Lubricants , the world’s market leader in finished lubricants has launched its new product, the ‘Shell Advance AX5 Scooter’ exclusively for 4-stroke automatic transmission scooters in India.
, the world’s market leader in finished lubricants has launched its new product, the ‘Shell Advance AX5 Scooter’ exclusively for 4-stroke automatic transmission scooters in India. It has been priced at an affordable Rs. 280/- for an 800ml pack.
Shell Advance AX5 Scooter is the first of its kind offering from the company and consists of premium mineral base oil and an additive pack specific to scooters, with Active Cleansing Technology. This helps to prevent oil thickening, reduces formation of insoluble deposits and promotes cooling in the engine. The new engine oil from Shell Lubricants has a viscometric grade of 10W30 and meets the API SL and JASO MB specifications. Currently, the scooter segment depends on the products designed for bikes to meet their requirements and Shell Lubricants wants to change this by introducing a scooter-specific product.
Mr. Nitin Prasad, Managing Director, Shell Lubricants India, said, “At Shell Lubricants, we always strive to understand the market demand and deliver quality products for all our consumers across segments. There is a distinct disparity in the Indian market with respect to lubricants available for various segments. Within the two wheeler segment, scooters still remain a relatively untapped market for lubricants in India. Shell Advance AX5 Scooter is a proud addition to Shell Lubricant’s expanding product portfolio and presents us with an opportunity to strengthen and diversify our offerings in India.”
Ms. Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India, added, “We are happy to introduce Shell Advance AX5 Scooter exclusively for the scooter segment in India. We have rolled out an extensive Pan India on-ground awareness program along with stakeholder engagement campaigns to create a buzz around the product. At Shell Lubricants it has been our prerogative to reach out to newer consumer segments through product innovation and Research and Development and we shall continue to do so.”
Shell Lubricants manufacture a wide variety of lubricantsfor different applications like consumer motoring, heavy duty transport, mining, power generation and general engineering. The company manufactures base oils in 8 plants, blends them into finished lubricants in almost 70 plants and distributes them to over 100 countries, worldwide. In India, Shell Lubricants employs more than 3,000 people and is a major private sector supplier of crude products and chemicals.
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