How many of you wanting to own a Beemer have been forced to look at cars like the Honda Accord, Volkswagen Passat or even the Skoda Superb for the lack of that extra bit of finance?
How many of you wanting to own a Beemer have been forced to look at cars like the Honda Accord, Volkswagen Passat or even the Skoda Superb for the lack of that extra bit of finance? BMW knows that this number is a huge one and hence it is upping the price war to cream it’s competition left, right and center. Picture this, your parking lot can pay host to your very own BMW 320d for 24 big ones, ex-showroom of course. With the dramatically slashed price, BMW is sure to send shivers to the spines of the Passat-Accord-Superb trio. The big three in the segment might drop prices in sheer panic.
Watch out for that as well. How did BMW manage to do this? The boffins at BMW omitted electric seats, the sunroof and the cup holders to end up with this killer pricing. And, by doing so in their entry level diesel, they have surely made a compelling case for themselves. Add to this the perennial Indian obsession with high end diesels. Killer combo, we say. Meanwhile, this could be a strategy to clear existing inventory before the 2010 model comes in. Whatever may the case, a BMW at 24 lakhs is a terrific bargain. If you have the money, go buy one. The sheer driving pleasure will more than compensate for the frills. Watch BMW 320ds fly out of showrooms.