Fiat's new 500 Abarth ad takes sex in advertising to a new level [Video]

Every now and again a company comes up with a product or an advertisement that instantly captures the heart and imagination of people everywhere - while the verdict is still out on whether or not the 500 Abarth will accomplish that, it is safe to say that its commercial already has.

Fiat is wasting no time getting the word out about the just-revealed-for-the-U.S. 500 Abarth, opting to go straight for the sex appeal jugular with a new add that uses a man's imagination to make the hot hatch one heck of a hot...imaginary figure (complete with signature Abarth scorpion tattoo on her neck).

(More after video)


While my understanding of Italian is about extensive as my understanding of nuclear physics, a comment on the YouTube channel for the ad suggested the Italian fox of a car-turned-woman apparently said, "What are you looking at? Huh!? What are you looking at?! (/Slap) Are you undressing me with your eyes? Poor guy... you can't help it? Is your heart beating? Is your head spinning? Do you feel lost thinking that I could be yours forever?"

Then, just like the dream you once woke up from and wished it were real, she was gone. In her stead, a shiny new Fiat 500Abarth.

The ad, in case you were wondering, is (we feel) appropriately named, "Seduction."

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