India’s prominent luxury car maker, Mercedes-Benz ushered the consummate customer engagement programme, LuxeDrive, to Vijayawada.
India’s prominent luxury car maker, Mercedes-Benz ushered the consummate customer engagement programme, LuxeDrive, to Vijayawada. This event was focussed on giving its customers the experience of the capabilities of the Mercedes Benz cars. Mercedes LuxeDrive gave an experience of a lifetime synonymous with the Mercedes-Benz philosophy of ‘The Best or Nothing.’
Mercedes Benz Cars lined up at the LuxeDrive event
Mercedes LuxeDrive showcased the technical expertise and superior performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions.
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Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Vijayawada is an essential market for Mercedes-Benz as the place serves as the business center for the state of Andhra Pradesh. The city is known for its auto-affiliation, trading prowess and incessantly burgeoning economy. It has provided us a platform to create this engaging programme for our potential patrons and brand enthusiasts who have always appreciated our brand and services. It has been our constant effort to give a ‘winning’ experience through such intriguing engagement platforms to those who thrive on the enthrallment, synonymous with the Three Pointed Star. We will continue our endeavour to fascinate and delight our customers through initiatives like LuxeDrive.”
Patrons also had the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers. After Vijayawada, Mercedes LuxeDrive will travel to Chennai, Bangalore and Nasik.
Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well.