Hyundai is India’s second most favorite brand, if we go by sales volumes.
Hyundai is India’s second most favorite brand, if we go by sales volumes. But the space for which Hyundai fights in India is of mass market cars. In our country, perception has played very crucial role and decided the fate of many automotive offerings. Compared to other mass market manufacturers, Hyundai is seen as bit more premium brand. But to judge how far this premium-ness of ‘a Hyundai’ can be accepted and to prove their prowess, company showcased their luxury offering Genesis G90 saloon on the day one of Indian Auto Expo 2016.
Genesis is a sub brand created by Hyundai to rival the German dominated luxury sedan market. The Genesis Q90 is a full size four door, five passenger, rear wheel drive luxury sedan. Looking at the targeted customer segment, this car has been designed with simple lines which execute sober yet distinct product. Typical Genesis grill sitting between sleek headlights adds strong presence while relatively simpler side profile retains simplicity. The cabin is rich too and has everything which a customer of that segment would be looking for. Depending upon people’s interest this car could make to India as well.
The current generation Genesis EQ900 is powered by a 3.3-litre V6 T-GDI engine that develops 370PS, a 3.8-litre V6 GDI that develops 315PS and a 5.0-litre V8 GDI that churns out 425PS of max power. On the safety front, the car is loaded with features like Genesis Smart Sense, which brings together advanced systems including advanced Highway Driving Assistance, Advanced Smart Cruise Control and Lane Keeping Assistance System. Autonomous Emergency Braking with Pedestrian Detection, Active Blind Spot Detection and Driver Attention Alert are some of the other features meant to keep occupants safe.