Thursday 11th February
Chevrolet Corvette (C4): PH Ad Break
Thought the 80s were fairly modern?
Thought the 80s were fairly modern? Think again!
Where to start? "It began as genius and grew to be legend. And has become, at long last, the most advanced production car on the planet." That should do it. The soundtrack and vocals - oh yes, there is singing - are pure 80s cheese, their campness at stark and very amusing contrast to the very aggressive narrator.
It gets better too. America-is-best perspective? Oh yes. "14 separate instrument readouts. English or metric." Huge excitement at quite ordinary tech? You wait for the "out of this world" four-speaker stereo.
It's a very entertaining 90 seconds, this Corvette ad, another one that proves just how far we've come in terms of marketing. The car has got a little better too...
Watch the ad.