Renault Kwid proved to be brand’s step in the right direction – the direction of securing massive success in Indian entry level car market.
proved to be brand’s step in the right direction – the direction of securing massive success in Indian entry level car market. Gaining success might be easy in certain cases but retaining the same is never an easy task. Thus it will be interesting to see how this French manufacturer manages to cash on the stir created by their entry level offering. Company has already confirmed, soon to be launched, new versions of Kwid – the Kwid 1.0 and Kwid 1.0 easy-R AMT. Not confining themselves to this success story, Renault is now planning three new vehicles to further challenge Maruti Suzuki and Hyundai from left, right and center.
Renault Kwid ClimbeR concept showcased in 2016 Indian AutoExpo
Company successfully captured the nerve of Indian car buyers, who go crazy for anything which poses to be a SUV and Kwid is testimony of that. Now the next step is to extend the reach and add some more lucrative productsto their portfolio. Current hot segment of Indian car market is of compact cars – may it be SUV or sedan. The CMF – A platform is being heavily reworked to accommodate wider body styles and powerful powertrains and is named as CMF-A+. Currently, three products under development are: MPV (codenamed RBC), compact SUV (codenamed HBC) and a compact sedan (codenamed LBC). All these three products will use extremely competitive price tag as their weapon to penetrate the market, without much of a compromise. Expected to be priced below Rs. 8 lakhs, these cars will cater to 70% volume of total Indian car market.
After challenging Maruti Suzuki Alto 800 and Hyundai Eon with Kwid, soon 1.0 liter and AMT equipped variant will stand up against Alto K10, WagonR and Eon 1.0. Early next year company’s next new product will be rolled out, most likely an MPV (RBC), which will compete against Ertiga. Which one out of compact SUV and compact sedan will follow the RBC is yet to be come into picture. If company manages to offer a smart car at an attractive price, like Kwid, in any segment, success will follow them for sure. Company aims to have 5% market share by the end of this financial year and is willing to roll out around 1.6 lakh cars. In March 2016, company entered Top 5 car manufacturers, by sales volumes, chart. Will this modified platform, CMF-A+, serve the purpose to take this further?
Redi Go from Datsun will be heavily influenced by the Renault Kwid.
These launches are few months away now, till then let’s see what Datsun Redi-GO– Nissan’s first car to be based on CMF-A, brings to the table tomorrow.
Source: ETAuto
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