Along with cars, now car accessories are becoming an online commodity with Michelin beginning to sell its range of tyres through online marketplace platform snapdeal.com
The company has created a Michelin brand page on the portal where you can simply buy tyres if you know what is required or else they also help you brand and size wise.
Michelin tyres available on Snapdeal
The company has created a Michelin brand page on the portal where you can simply buy tyres if you know what is required or else they also help you brand and size wise. Currently, when checked on the website offers three-month roadside assistance along with a new purchase.
The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment and balancing. All passenger car tyres sold through Michelin authorised dealers on Snapdeal are guaranteed by Michelin.
“As part of our initiative to redefine the way tyres are bought and sold in India, we are pleased to bring this unique opportunity to our Indian consumers via Snapdeal,” said, Mohan Kumar – Commercial Director of Michelin India. He added, “Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline. For consumers, this would mean a quality guarantee on the fitment process, which is critical for tubeless tires”
Badal Malick, Vice President, Omni Channel, Snapdeal said, “We are excited to partner with Michelin to offer the most seamless experience to our customers for tyre purchase and fitment. Our recently launched omni channel platform ‘Janus’ will deliver the convenience of online product discovery and offline installation services at the nearest location. We are confident that this unique first-of-its-kind service for this category, will deliver real value for our customers.”
Michelin is headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia.